It’s always entertaining to see the most-searched pop star, movie or actress, but stock traders and investors might be especially interested in the traffic by company name and ticker, reported on Stock Trends.
That’s because favorable (or unfavorable) news on a company can often have an immediate affect on its stock price. So let’s take a look:
No surprise here. In addition to being a fascinating and evolving company in its own right, FB was involved in a difficult IPO in which many investors ended up buying shares at a high price that almost immediately headed south. It would be more than a year before the stock recovered its initial price in the mid-40s. The social media company was constantly in the public eye for changes in its privacy practices and interest ran at a high and consistent level all year.
In contrast to the consistent interest in FB, TSLA had significant peaks and valleys that related to its gyrating stock price and news about battery fires in its electric vehicles. At the end of the year the stock was up well over 300%, rewarding investors who had hung on for the wild ride. (Of course, there were much greater profits for those traders who were able to buy at the bottom, get out at the top, then repeat.)
The microblogging company didn’t go public until November, but had consistently high search volume throughout the year. The managers of its IPO learned from the Facebook experience and priced it at $26 per share, a level many analysts felt was low. The stock quickly reached $45 and traded at over $70 before settling around $63 at year-end. Positive news on TWTR focuses on its potential for monetizing its service through sponsored tweets and other money-making strategies.
The search company was itself a popular search, with consistent volume throughout the year. There were no major news stories, but it’s impossible to ignore GOOG and it was a strong stock performer with a price that topped $1000 by year end. Interestingly, the most popular week for Google was November 17-23, just before Thanksgiving, where many analysts and economists were attempting to spot shopping trends for the holiday season.
BBRY attracted news interest for all the wrong reasons and had a search history that resembled the peaks and valleys of TSLA. Interest peaked when the company announced a new operating system in February, was high again in March (a new cellphone launch) and September (a disastrous earnings report), then declined after November 5, when the company fired its CEO and announced it would no longer try to sell off its assets.
More information is available at Google’s Stock Trends page where readers can drill down into regional interest, related search terms and a number of other details.