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  • SYM:AAPL

    Profit

    The Apple iPod revolutionized the music world when it was released to the public in 2001 for:

    $399.00

    But, if you’d taken that money and invested it in Apple stock instead, a little more than a decade later you would have accumulated:

    $19,044

    Adjusted Stock Price in 2001

    $8.94

    Actual Stock Price at the time

    $18.14

    Stock Price on 4/5/2013

    $423.20

    Product Price in Today’s Money

    $518

  • SYM:AAPL

    Profit

    When the iPhone was first introduced in 2007 it was priced at:

    $599

    But if you'd bought AAPL stock instead of purchasing the first gen Apple phone, you'd have an extra:

    $2,116

    Adjusted Stock Price in 2007

    $120

    Actual Stock Price at the time

    $122.04

    Stock Price on 4/5/2013

    $423.20

    Product Price in Today’s Money

    $664

  • SYM:KO

    Profit

    In 1964, a month's worth of Coca-Cola for a family (five 12-packs) would have set you back:

    $8.10

    But if the family had stuck with water that month and put the extra cash into Coke stock, today it'd be worth:

    $1,015

    Adjusted Stock Price in 1964

    $0.32

    Actual Stock Price at the time

    $114.12

    Stock Price on 4/5/2013

    $40.08

    Product Price in Today’s Money

    $59.95

  • SYM:MSFT

    Profit

    In 1986, the revolutionary Microsoft Windows 2.0 sold for:

    $100

    But if you'd put the money directly into company stock instead, today you'd have:

    $11,480

    Adjusted Stock Price in 1986

    $0.25

    Actual Stock Price at the time

    $47.50

    Stock Price on 4/5/2013

    $28.70

    Product Price in Today’s Money

    $209

  • SYM:AAPL

    Profit

    In 1990, the Macintosh Classic sold for:

    $1,500

    But if you'd put that amount into company stock instead, today you'd have:

    $98,606

    Adjusted Stock Price in 1990

    $6.45

    Actual Stock Price at the time

    $27.75

    Stock Price on 4/5/2013

    $423.20

    Product Price in Today’s Money

    $2,635

  • SYM:BBY

    Profit

    In 1985, if you chose to listen to music on the radio instead of purchasing a Sony Walkman for:

    $200

    And used that money for Best Buy stock, you could report earnings today of:

    $36,343

    Adjusted Stock Price in 1985

    $0.14

    Actual Stock Price at the time

    $13.50

    Stock Price on 4/5/2013

    $25.45

    Product Price in Today’s Money

    $426.64

  • SYM:MCD

    Profit

    In 1970, you could have fed Big Macs to 4 adults for just a mere:

    $2.20

    But if you'd put that pocket change into McDonald’s stock instead, today you’d have:

    $1,116

    Adjusted Stock Price in 1970

    $0.20

    Actual Stock Price at the time

    $44.25

    Stock Price on 4/5/2013

    $101.42

    Product Price in Today’s Money

    $13

  • SYM:MSFT

    Profit

    In 1995, the cutting-edge Windows 95 Operating System cost:

    $200

    If you'd put that amount into Microsoft stock instead, today you'd have:

    $1,263

    Adjusted Stock Price in 1995

    $4.52

    Actual Stock Price at the time

    $96.12

    Stock Price on 4/5/2013

    $28.70

    Product Price in Today’s Money

    $301

  • SYM:JNJ

    Profit

    In 1974, a bottle of Tylenol cost just:

    $1.59

    But if you'd ignored your headache and invested in Johnson & Johnson stock, you'd have:

    $164

    Adjusted Stock Price in 1974

    $0.75

    Actual Stock Price at the time

    $44.25

    Stock Price on 4/5/2013

    $82.04

    Product Price in Today’s Money

    $7.40

  • SYM:MAT

    Profit

    In 1984, the iconic Barbie doll cost:

    $20

    If you decided against buying the doll and put the savings into Mattel stock, you could report earnings of:

    $981

    Adjusted Stock Price in 1984

    $0.84

    Actual Stock Price at the time

    $4.98

    Stock Price on 4/5/2013

    $42.64

    Product Price in Today’s Money

    $44.19

  • SYM:HNZ

    Profit

    In 1985, if you used hoarded ketchup packets and avoided buying the yearly average of five bottles, you would have saved:

    $4.95

    And if you had put those savings into Heinz stock, today you’d have a modest (but useful):

    $225

    Adjusted Stock Price in 1985

    $1.59

    Actual Stock Price at the time

    $27.33

    Stock Price on 4/5/2013

    $72.27

    Product Price in Today’s Money

    $10.36

  • SYM:WHR

    Profit

    In 1983, the Whirlpool washer/dryer set cost:

    $467

    But if you'd invested in the company Whirlpool rather than in their appliances, you'd have:

    $5,177

    Adjusted Stock Price in 1983

    $10.7

    Actual Stock Price at the time

    $50.50

    Stock Price on 4/5/2013

    $119.00

    Product Price in Today’s Money

    $1076

  • SYM:K

    Profit

    In 1984, two boxes of Rice Krispies cereal cost:

    $3.78

    If you'd put that money into Kellogg's stock instead, today you'd have:

    $95

    Adjusted Stock Price in 1984

    $2.38

    Actual Stock Price at the time

    $40.63

    Stock Price on 4/5/2013

    $63.64

    Product Price in Today’s Money

    $8.35

  • SYM:MO

    Profit

    In 1970, a carton of cigarettes cost:

    $5.00

    If you'd put that money into Phillip Morris (Altria) stock instead of smoking the packs, today you'd have:

    $17,420

    Adjusted Stock Price in 1970

    $0.01

    Actual Stock Price at the time

    $36.00

    Stock Price on 4/5/2013

    $34.84

    Product Price in Today’s Money

    $29.57

  • SYM:XO

    Profit

    A tank of gas in 1970 cost just:

    $7.00

    But if you'd put that money into Exxon stock, today you'd have enough for about a year's worth of gas:

    $2,314

    Adjusted Stock Price in 1970

    $0.26

    Actual Stock Price at the time

    $62.00

    Stock Price on 4/5/2013

    $89.01

    Product Price in Today’s Money

    $41.39

  • SYM:NTDOY

    Profit

    In 1994, the cutting-edge Super Nintendo video game system cost:

    $250

    If you'd stuck with your regular Nintendo and instead put that money into Nintendo stock, today you'd have a bit more:

    $601

    Adjusted Stock Price in 1994

    $5.45

    Actual Stock Price at the time

    $7.00

    Stock Price on 4/5/2013

    $13.36

    Product Price in Today’s Money

    $387.34

  • SYM:LUV

    Profit

    In 1980, a domestic flight on Southwest might have set you back:

    $250

    But if you'd put that money into the powerhouse airline's stock back then, today you'd have:

    $17,780

    Adjusted Stock Price in 1980

    $0.18

    Actual Stock Price at the time

    $21.80

    Stock Price on 4/5/2013

    $12.81

    Product Price in Today’s Money

    $696.62

  • SYM:AAPL

    Profit

    In 1997, Apple's Powerbook G3 250 would have set you back:

    $5,700

    But if you'd invested in company stock with that amount, today you'd have:

    $524,345

    Adjusted Stock Price in 1997

    $4.60

    Actual Stock Price at the time

    $18.69

    Stock Price on 4/5/2013

    $423.20

    Product Price in Today’s Money

    $8153

  • SYM:IBM

    Profit

    In 1962, individuals could purchase IBM's personal typing machine for:

    $460

    But, if you put that money into IBM stock, you could have earned:

    $38,113

    Adjusted Stock Price in 1962

    $2.52

    Actual Stock Price at the time

    $572.00

    Stock Price on 4/5/2013

    $209.41

    Product Price in Today’s Money

    $3,496

  • SYM:GE

    Profit

    In 1968, if you kept an old fridge instead of buying the appliance through GE for:

    $500

    You could have taken a strong position with GE stock. Today, that would be worth:

    $47,763

    Adjusted Stock Price in 1968

    $0.24

    Actual Stock Price at the time

    $95.62

    Stock Price on 4/5/2013

    $22.93

    Product Price in Today’s Money

    $3297.17

  • SYM:F

    Profit

    In 1982, the Ford Mustang was all the rage, but came at the then-high cost of:

    $6,572

    If you drove an old beater instead, and put that Mustang money towards Ford stock, today you'd have quite a bit to show for it:

    $314,433

    Adjusted Stock Price in 1982

    $0.26

    Actual Stock Price at the time

    $17.25

    Stock Price on 4/5/2013

    $12.44

    Product Price in Today’s Money

    $15,633.30

  • SYM:NKE

    Profit

    In 1987, a pair of Nike Air Jordans cost a premium for shoes, coming in at:

    $65

    If you'd put that money into Nike stock instead, today you’d have a nice return for it:

    $9,789

    Adjusted Stock Price in 1987

    $0.39

    Actual Stock Price at the time

    $17.48

    Stock Price on 4/5/2013

    $58.97

    Product Price in Today’s Money

    $131.34

  • SYM:MW

    Profit

    In 1992, if you borrowed a friend’s suit instead of buying one at the cost of:

    $400

    And put those savings in Men's Warehouse stock, you'd now have enough to buy a closet full of suits:

    $5,697

    Adjusted Stock Price in 1992

    $2.32

    Actual Stock Price at the time

    $13.00

    Stock Price on 4/5/2013

    $33.12

    Product Price in Today’s Money

    $654.93

  • SYM:HD

    Profit

    In 1984, a high-end riding lawn mower from home depot would have set you back:

    $2,595

    If you'd invested that money into Home Depot company stock, however, today you'd be sitting on:

    $699,199

    Adjusted Stock Price in 1984

    $0.26

    Actual Stock Price at the time

    $15.50

    Stock Price on 4/5/2013

    $70.06

    Product Price in Today’s Money

    $5,982

  • SYM:SBUX

    Profit

    If in '92, you gave up buying your daily cuppa joe, you'd have:

    $520

    If you'd put that money into Starbucks stock back then though, today you'd have enough to start a coffee franchise of your own:

    $46,934

    Adjusted Stock Price in 1992

    $0.64

    Actual Stock Price at the time

    $21.50

    Stock Price on 4/5/2013

    $57.80

    Product Price in Today’s Money

    $851.42

  • SYM:WFC

    Profit

    A $2000 CD purchased at Wells Fargo in 1984, and continuously reinvested in CDs, would today be worth:

    $8,798

    But if you'd have been a bit less risk-averse and invested that $2k into Wells Fargo stock instead, you would have made 20x more:

    $181,218

    Adjusted Stock Price in 1984

    $0.41

    Actual Stock Price at the time

    $24.37

    Stock Price on 4/5/2013

    $37.15

    Product Price in Today’s Money

    $4419.97

  • SYM:CCL

    Profit

    In 1989, a cruise for two would have cost you around:

    $1,000

    But if you'd have invested in the currently-embattled Carnival Cruise Lines instead, today you'd have:

    $13,521

    Adjusted Stock Price in 1989

    $2.48

    Actual Stock Price at the time

    $15.50

    Stock Price on 4/5/2013

    $33.55

    Product Price in Today’s Money

    $1757.29

  • SYM:MAR

    Profit

    A week's vacation at a Marriott hotel in 1983 cost:

    $875

    But if you'd put that money into Marriott stock instead of the short getaway, today you'd have enough for a long vacation:

    $7,359

    Adjusted Stock Price in 1983

    $4.83

    Actual Stock Price at the time

    $11.70

    Stock Price on 4/5/2013

    $40.66

    Product Price in Today’s Money

    $1390.94

  • SYM:PCLN

    Profit

    In 1991, a week's car rental from the online booking site Priceline might have run you:

    $350

    But if you'd skipped the driving and put your money into the up-and-coming company instead, you'd have earned:

    $28,426

    Adjusted Stock Price in 2001

    $8.44

    Actual Stock Price at the time

    $1.41

    Stock Price on 4/5/2013

    $693.31

    Product Price in Today’s Money

    $453.58

  • SYM:MA

    Profit

    In 2006, charging 4 Superbowl tickets on your MasterCard cost:

    $2,400

    If you'd skipped the game and put that money into MasterCard stock instead, today you'd have a nice sum of money:

    $32,959

    Adjusted Stock Price in 2006

    $46.06

    Actual Stock Price at the time

    $46.00

    Stock Price on 4/5/2013

    $531.60

    Product Price in Today’s Money

    $2730.61

  • SYM:WYNN

    Profit

    In 2002, a modest Wynn Resorts gambling loss could cost you:

    $500

    But if you'd skipped the Blackjack tables, and instead gambled on Wynn Resorts company stock, you'd have ended a winner by making a profit of:

    $6,728

    Adjusted Stock Price in 2002

    $8.73

    Actual Stock Price at the time

    $13.01

    Stock Price on 4/5/2013

    $118.04

    Product Price in Today’s Money

    $637.78

  • SYM:AMZN

    Profit

    Ordering the "Investing for Dummies" book from Amazon in 1997 would have cost:

    $30

    But if you'd practiced investing instead by putting that small amount of money into Amazon company stock, today you'd have:

    $5,110

    Adjusted Stock Price in 1997

    $1.50

    Actual Stock Price at the time

    $18.00

    Stock Price on 4/5/2013

    $255.48

    Product Price in Today’s Money

    $42.91

  • SYM:T

    Profit

    A month of AT&T’s phone service back in 1989 was:

    $98

    If you put that money into stock instead, you could have increased your assets by:

    $1,027

    Adjusted Stock Price in 1989

    $3.56

    Actual Stock Price at the time

    $39.38

    Stock Price on 4/5/2013

    $38.02

    Product Price in Today’s Money

    $181.51

  • SYM:V

    Profit

    When Verizon launched in 1998, monthly phone service was as little as:

    $39

    If you had forgone a personal phone and put that money into shares of the company, you would only have an extra:

    $86

    Adjusted Stock Price in 1998

    $22.42

    Actual Stock Price at the time

    $90.94

    Stock Price on 4/5/2013

    $50.86

    Product Price in Today’s Money

    $54.91

  • SYM:DIS

    Profit

    When Disneyland opened in 1962, 4 admission tickets for a family to experience "the happiest place on earth" cost:

    $14.00

    But, if you’d skipped the trip and invested this modest amount of money in Disney stock, you'd have a pretty penny to show for it:

    $13,463

    Adjusted Stock Price in 1962

    $0.06

    Actual Stock Price at the time

    $37.25

    Stock Price on 4/5/2013

    $57.70

    Product Price in Today’s Money

    $106.40

  • SYM:LOW

    Profit

    In 1985, a 10'' table saw from Lowes cost:

    $100

    If you'd borrowed that saw from a friend and put the money into Lowes stock, today that investment would have turned into:

    $6,258

    Adjusted Stock Price in 1985

    $0.61

    Actual Stock Price at the time

    $26.87

    Stock Price on 4/5/2013

    $38.39

    Product Price in Today’s Money

    $213.32

  • SYM:DKS

    Profit

    In 2002, a good set of golf clubs might have set you back:

    $600

    But if you'd used your old sticks and put that money into the growing Dick's Sporting Goods company stock instead, today you'd have:

    $7,198

    Adjusted Stock Price in 2002

    $3.87

    Actual Stock Price at the time

    $15.89

    Stock Price on 4/5/2013

    $46.44

    Product Price in Today’s Money

    $765.33

  • SYM:DE

    Profit

    In 1988, a John Deer 4650 (big 'ol tractor) cost:

    $62,000

    But if you'd put that amount of money into the iconic company's stock, today you'd have a small fortune to show for your foresight:

    $2,382,075

    Adjusted Stock Price in 1988

    $2.23

    Actual Stock Price at the time

    $25.80

    Stock Price on 4/5/2013

    $85.68

    Product Price in Today’s Money

    $120,347

  • SYM:BBBY

    Profit

    In 1992, a standard coffee maker might have cost you:

    $40

    But if you'd put that money into the stock of all-things-for-home retailer Bed, Bath and Beyond, today you'd have:

    $2,359

    Adjusted Stock Price in 1992

    $1.06

    Actual Stock Price at the time

    $17.00

    Stock Price on 4/5/2013

    $63.76

    Product Price in Today’s Money

    $65.49

  • SYM:NFLX

    Profit

    In 2002, a Netflix subscription that allowed for 3 DVDs out at a time cost:

    $19.95

    If you'd put the money for just one month's worth into Netflix stock, today you'd have:

    $1,259

    Adjusted Stock Price in 2002

    $2.61

    Actual Stock Price at the time

    $5.22

    Stock Price on 4/5/2013

    $164.66

    Product Price in Today’s Money

    $24.88

  • SYM:TGT

    Profit

    In 1983, a bike from Target would have cost you:

    $75

    But if you'd picked one up at Goodwill and invested the money in Target stock instead, you'd now have:

    $2,892

    Adjusted Stock Price in 1983

    $1.75

    Actual Stock Price at the time

    $67.50

    Stock Price on 4/5/2013

    $68.85

    Product Price in Today’s Money

    $172.88

  • SYM:COST

    Profit

    A vacuum cleaner from Costco in 1986 would have cost you:

    $199.99

    If you'd put the money into Costco stock instead, today you'd have:

    $2,751

    Adjusted Stock Price in 1986

    $7.50

    Actual Stock Price at the time

    $33.50

    Stock Price on 4/5/2013

    $105.80

    Product Price in Today’s Money

    $418.68

  • SYM:CPB

    Profit

    In 1985, a 5-pack of Campbell's soup would run you:

    $4.95

    If you'd invested in the company instead, today you'd have:

    $134

    Adjusted Stock Price in 1985

    $1.52

    Actual Stock Price at the time

    $53.64

    Stock Price on 4/5/2013

    $44.77

    Product Price in Today’s Money

    $10.56

  • SYM:TRV

    Profit

    In 1988, your yearly auto insurance premium may have cost you:

    $350

    If you'd taken public transportation that year, and invested those premium savings into Travelers Companies instead, today you'd have:

    $8,863

    Adjusted Stock Price in 1988

    $3.31

    Actual Stock Price at the time

    $29.74

    Stock Price on 4/5/2013

    $84.41

    Product Price in Today’s Money

    $648.26

  • SYM:WMT

    Profit

    If, in 1972, you decided against a toaster from Walmart that cost:

    $15.95

    And invested in the Walton empire instead, you would see earnings of more than:

    $30,403

    Adjusted Stock Price in 1972

    $0.04

    Actual Stock Price at the time

    $33.00

    Stock Price on 4/5/2013

    $76.39

    Product Price in Today’s Money

    $87.54

  • SYM:WMT

    Profit

    If, in 1997, you bought 3 DVDs from Walmart (the top movie that year was Titanic), it would have run you:

    $90

    But, if you'd invested in mega-retailer Walmart instead, you'd have:

    $3,438

    Adjusted Stock Price in 1997

    $10.90

    Actual Stock Price at the time

    $27.00

    Stock Price on 4/5/2013

    $76.39

    Product Price in Today’s Money

    $128.73

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