Online Trading Academy Hires Heavy-Hitter Financial Industry Marketing Chief
World Renowned Trading School Hires Former E*Trade Expert as New V.P. Marketing
Irvine, CA, Dec. 14, 2006 – Online Trading Academy, the world’s only trading school that allows students to
trade “live” using (Online Trading Academy’s) capital, today announced that marketing industry guru Tony Harkey has
joined the company as its new Vice President of Marketing. Mr. Harkey comes to Online Trading Academy with more than
20 years of marketing experience in the financial, automotive, recreational vehicle and marine industries. He has
taken on the lead role of forging the escalating growth of the Online Trading Academy brand worldwide. His immediate
aim is to increase Online Trading Academy’s customer base through effective lead acquisition in addition to a wide
scope of headquartered marketing functions to support the Online Trading Academy franchise network.
“Harkey brings a unique balance of experience in positioning, launching and growing brands,” said Eyal Shahar, President for Online
Trading Academy. “He has a broad range of knowledge from both the corporate and agency environments with a focus on delivering measurable
results. We are extremely pleased to have him as a member of the Online Trading Academy team.”
Prior to joining Online Trading Academy, Harkey held a variety of marketing leadership posts with E*TRADE,
Isuzu, Yamaha and Fleetwood. As the Director of Marketing at E*TRADE, Harkey led customer acquisition when the
customer base increased more than 4-fold. His team delivered ground-breaking work in performance-driven marketing
and management of partner marketing relationships with Yahoo!, Microsoft, Hilton, United Airlines and Intuit. Harkey
also worked for American Isuzu Motors as National Manager of Relationship Marketing for more than eight years.
Harkey has won a variety of marketing performance awards including the NCDM Excellence Award for his work on the
Isuzu Rodeo product launch; the United States Postal Service’s Mailing Excellence Award; and the Gold Caples Award.
He has been a featured speaker at the National Center for Database Marketing and the Direct Marketing Association.
A graduate of Rutgers University, Harkey resides in Orange County with his wife Mina and their three boys.
About Online Trading Academy
Irvine, Calif.- based Online Trading Academy is a financial education academy focused on educating students in
the art of trading since June 1997. Online Trading Academy offers instruction in physical classrooms and online; in multiple asset classes
and across a spectrum of trading styles and instruments, from Short Term Trading, Swing Trading, Position Trading, and Investment Theory for Stocks, Options,
Futures (Eminis & Commodities) and Currencies. Over 200,000 investors have experienced Online Trading Academy’s Education with classroom locations
New York, Los Angeles, Irvine, Houston, Dallas, Boston, Chicago, Toronto, London and Dubai. For more information
about Online Trading Academy visit