VP Insights & Marketing Strategy
Ted Francisco believes there is a natural fit between any product or service and the people who need it most, and the job of marketing is forging a mutually beneficial match between brands and consumers.
His Analytics, Insights and Marketing Strategy team studies consumer behavior, marketing effectiveness and business intelligence in order to help expose OTA to prospective students and deepen relationships with existing students.
Ted has had a 25-year career as a media planner, researcher and account director, developing brand and engagement strategies for such well-known names as Kaiser Permanente, Lincoln Mercury, Nissan, Sony Electronics and Ghirardelli Chocolate.
He has held management positions at such leading advertising and marketing agencies as FCB, Chiat Day, Bates and Young & Rubicam. He has also led Medl, a mobile development company which created intimate brand connections between mobile users and companies.
Ted is a surfer, avid triathlete, foodie and musician who loves the lifestyle of Orange County, Online Trading Academy’s home base.
Nothing makes him happier than spending time in the sun with his wife Sandy and twins, Emy and Peyton.
He earned his BA in communications from California State University, Fullerton.