Jeff Guiditta

Director of Strategic Planning

Jeff Guiditta is Director of Strategic Planning at Online Trading Academy. He works with the executive team to understand tuition revenue and other metrics and then plan for new initiatives and future growth. A particular challenge is making sure local, center-level events are budgeted and supported by organization-wide marketing objectives. Unlike many financial executives, Mr. Guiditta says he doesn’t insist on structure; he loves working in a dynamic, entrepreneurial organization where he can find ways to maximize opportunity while minimizing risk in a fast-paced environment.

Mr. Guiditta is a self-proclaimed “numbers guy” who enjoys helping business leaders identify and get excited about patterns of opportunity. This role combines strategic consultation with real-world applications, and he is uniquely qualified as someone who’s worked both in analytics and an applied/production environment. He previously was a manager at a leading financial publisher where he was responsible for all aspects of catalog planning and production; through better house file segmentation he was able to reduce catalog circulation by over 20% with no impact on revenue and used the savings to generate new prospects. At a major internet security firm, he directly supervised an elite team of teleservices agents who tested new offers based on predictive modeling of whom to call and when.

Mr. Guiditta first discovered his passion for teaching and motivating others when he was in the Marine Corps, where he received two Navy Achievement Medals and was meritoriously promoted to Sergeant within three years. He received his bachelor’s degree at California State University Long Beach where he was a teaching assistant and participant in the honors program. In his spare time he enjoys photography, sailing and volunteering as a Cub Scout leader.


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