Brand Guide

Download brand guide PDF.

Font (Official)

For professional designers and vendors.

  • Headlines / Subheads: Proxima Nova Bold
  • Learn to trade with confidence, like the pros.

  • Body copy: Proxima Nova
  • abcdefghijklmnopqrstuvwxyz
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    1234567890!@#$%^&*()

Fonts (Fallback)

For general use when font is not available.
These are standard desktop fonts that are available in most programs.

  • Headlines / Subheads: Arial Bold
  • Body copy: Arial

Colors

RGB (Web) and CMYK (Print) color values vary slightly due to color real translation:

brand colors

Icons

Trading Academy Logo

The logo can be reversed out on Trading Academy Blue or on low-contrast imagery and used in full color on white.

One-color black or white logos can be used when production is limited.

Please see page 7 of the brand guide for logo sizing and usage rules.

Full color

logo

Stacked full color

logo

Reversed

logo

Stacked Reversed

logo

Black

logo

Stacked Black

logo

CliK Logo

Color

logo

Black

logo

Reversed with tagline

logo

XLT Logos

xlt
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    LowRes 72dpi.jpg web, email, low resolution print
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logo
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logo
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    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
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    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
xlt
  • Color
    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
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    HighRes 400dpi.eps large high resolution print
  • BW
    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
XLT
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    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
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    HighRes 400dpi.eps large high resolution print
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    LowRes 72dpi.jpg web email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
XLT
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    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
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    HighRes 400dpi.eps large high resolution print
  • BW
    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
XLT
  • Color
    LowRes 72dpi.jpg web, email, low resolution print
  • Color
    LowRes 72dpi.gif web, email, low resolution print
  • Color
    HighRes 400dpi.eps large high resolution print
  • BW
    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
XLT
  • Color
    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
  • Color
    HighRes 400dpi.eps large high resolution print
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    LowRes 72dpi.jpg web, email, low resolution print
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    LowRes 72dpi.gif web, email, low resolution print
XLT
  • Color
    Screen or Web 72dpi .gif web, email, low resolution print
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