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12/14/06
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ONLINE TRADING ACADEMY HIRES HEAVY-HITTER FINANCIAL INDUSTRY MARKETING CHIEF
World Renowned Trading School Hires Former E*Trade Expert as New V.P. Marketing
IRVINE, Calif. (Dec. 14, 2006) – Online Trading Academy, the world’s only trading school that allows students to trade “live” using (Online Trading Academy’s) capital, today announced that marketing industry guru Tony Harkey has joined the company as its new Vice President of Marketing. Mr. Harkey comes to Online Trading Academy with more than 20 years of marketing experience in the financial, automotive, recreational vehicle and marine industries. He has taken on the lead role of forging the escalating growth of the Online Trading Academy brand worldwide. His immediate aim is to increase Online Trading Academy’s customer base through effective lead acquisition in addition to a wide scope of headquartered marketing functions to support the Online Trading Academy franchise network.
“Harkey brings a unique balance of experience in positioning, launching and growing brands,” said Eyal Shahar, President for Online Trading Academy. “He has a broad range of knowledge from both the corporate and agency environments with a focus on delivering measurable results. We are extremely pleased to have him as a member of the Online Trading Academy team.”
Prior to joining Online Trading Academy, Harkey held a variety of marketing leadership posts with E*TRADE, Isuzu, Yamaha and Fleetwood. As the Director of Marketing at E*TRADE, Harkey led customer acquisition when the customer base increased more than 4-fold. His team delivered ground-breaking work in performance-driven marketing and management of partner marketing relationships with Yahoo!, Microsoft, Hilton, United Airlines and Intuit. Harkey also worked for American Isuzu Motors as National Manager of Relationship Marketing for more than eight years.
Harkey has won a variety of marketing performance awards including the NCDM Excellence Award for his work on the Isuzu Rodeo product launch; the United States Postal Service’s Mailing Excellence Award; and the Gold Caples Award. He has been a featured speaker at the National Center for Database Marketing and the Direct Marketing Association. A graduate of Rutgers University, Harkey resides in Orange County with his wife Mina and their three boys.
About Online Trading Academy
Irvine, Calif.- based Online Trading Academy is a financial education academy focused on educating students in the art of trading since June 1997. With over 4,000 graduates, Online Trading Academy offers professional instruction from credible Wall Street professionals, as well as a wide array of beneficial home study materials aimed at teaching individual traders and investors how to do so on their own. Online Trading Academy offers a spectrum of trading styles and instruments, from Day Trading, Swing Trading, Position Trading, and Investment Theory for Stocks, Options, Futures (Eminis & Commodities) and Currencies. Current Online Trading Academy locations include New York, Los Angeles, Irvine, Houston, Dallas, Boston, Chicago, Toronto, London and Dubai. For more information about Online Trading Academy visit www.tradingacademy.com.
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