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March 10, 2008
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Sam Seiden - Weekly ReviewSam brings over 15 years experience of equities, forex, options, and futures trading which began when he was on the floor of the Chicago Mercantile Exchange. He has traded equities, futures, interest rate markets, forex, options, and commodities for his personal interests for years and has educated hundreds of traders and investors through seminars and daily advisory services both domestically and internationally. Sam has been involved in the markets since 1991 both on and off the floor of the Chicago Mercantile Exchange. He has served as the Director of Technical Research for two trading firms and regularly contributes articles to industry publications. Sam is known for his trading, technical research, and educational guidance.
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Emotion Always Pays Logic

This week, I was instructing and trading in Irvine, California. We had a very good week trading and the weather, well, it was perfect as always. One evening, I drove down to Laguna Beach and walked around the area, enjoying the art studios and the beach. I happened to walk into one studio and saw a large painting of "The Cat in the Hat" painted by Dr. Seuss himself. I am a huge Dr. Seuss fan so I was very excited and looked on. What I found was a treasure of Dr. Seuss artifacts unlike anything I had seen before. There were pictures of "The Lorax", a statue of "Yertle the Turtle", a "Green Eggs and Ham" plaque and muchly much much more, as the good Dr. would put it. Just when I thought I had found the Seuss treasure of treasures, I turned the corner and there he was, my favorite elephant (and book) in the whole world. Yes, it was a statue of Horton. Ever since I was a kid, I have always tried to live every part of my life as Horton would. At times it has gotten me into some trouble but in the end, most decisions end up being the right thing to do.

The sales woman in the store saw how excited I was when I saw him. She also knew I was a tourist and likely had a credit card in my pocket. She then proceeded to tell me that Horton was $7,800 and that they were only selling a few of them. Next, she told me that as soon as I bought him, I could easily sell him for $9,000 because of the demand for the collectable. While Horton is worth every penny, even he would never pay that because he has a logical mind that makes the proper choice.

The chart above is the S&P futures and represents not only a great trade we took this week in class but also represents my exact experience in Laguna. While I typically talk about supply and demand, a few weeks back I outlined a very simple strategy using a 50 period Moving Average and a slow Stochastic. While I don't use indicators or oscillators, they are fine if you use them properly. The slope of the moving average was down telling us the S&P was in a down trend. Because of this, we ONLY look to sell short when oscillators such as Stochastics (and others) are overbought and give a sell signal. The circled area on the chart in overbought territory shows us this. We sold short here with tight stop and a healthy target. Notice however that as price is falling and the moving average is sloping down, Stochastics is giving you buy signal after buy signal (circled on chart, on bottom) and most if not all of them fail. My friends, this will almost always happen with any oscillator and this is why I laid out some rules weeks ago. We NEVER buy a Stochastics cross in oversold territory when the moving average is sloping down. If we did, we would be buying in the middle of a downtrend. Let's go back and focus on our exact entry which is shown by the red down arrow on the chart.

Technical Reason for Shorting: We sold short based on a mechanical sell signal which was a Stochastic cross in overbought territory in the context of a downtrend.

Logical Reason for Shorting: We sold short to a buyer who was buying AFTER a rally in price and in the context of a downtrend. The only type of mind that would take this action is someone who makes decisions to buy and sell anything based on EMOTION, not simple and proper logic.

Our job in trading is to find the novice trader, as I have written about so many times, who makes decisions based on EMOTION and simply take the other side of his or her trade. This is all the woman in the store was doing. If she really thought I could sell Horton for $9,000 minutes after buying him for $7,800, she would NEVER be selling him to me for that discount. While she was very convincing and my connection to Horton is stronger than strong, the woman didn't know one thing. She was talking to a trader who gets paid the same way she does. I use my simple, logical mind and set of simple and logical rules to get paid from those who make decisions based on emotion.

So for all you "Who's" down in "Whoville" who want to succeed, I have something to say, so take careful heed… Whether your Horton or Mazie, Thing One or Thing Two, you must use simple logic to do what you do.

Have a good day.

- Sam Seiden, sseiden@tradingacademy.com

DISCLAIMER:
This newsletter is written for educational purposes only. By no means do any of its contents recommend, advocate or urge the buying, selling or holding of any financial instrument whatsoever. Trading and Investing involves high levels of risk. The author expresses personal opinions and will not assume any responsibility whatsoever for the actions of the reader. The author may or may not have positions in Financial Instruments discussed in this newsletter. Future results can be dramatically different from the opinions expressed herein. Past performance does not guarantee future results.
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