Each year I write a post Super Bowl article on the commercials and like last year, there is much to go over again. First the game… Not much to talk about here as the game was decided about 12 seconds after it started. This is unfortunate given the record breaking viewership for a Super Bowl this year. What took longer to decide was which commercial would be the most popular. Like last year, there was a bit of everything but also like last year, one commercial overwhelmingly took the popular prize as voted on by millions around the world.
Pride: Chrysler gave us “American Import” which was emotionally strong, reminding us that you can’t import the American Spirit.
Appreciation: Budweiser, made sure an American soldiers homecoming was an experience he would never forget. Strong commercial and great job Budweiser.
Smart: Who knew that T-mobile would have the simplest yet most effective ad in the mix. If there was an award for smart ads, they win, game over.
Sex: Scarlett Johansson tried to sex it up for SodaStream which was interesting because SodaStream is for kids, they love it.
Love: Budweiser gave us Puppy Adoption. A puppy born on a farm bonds with one of the Clydesdale horses. When someone adopts that same puppy, the Clydesdale’s team up to stop it and reunite the horse and puppy.
I watched most of the super bowl with family and friends. As the game and ads went on, everyone was sharing which ads they liked most. People around me seemed to like the funny ads the most and I laughed as well when I saw the Doberhuahua terrorizing people. However, as soon as I saw the precious puppy love story from Budweiser, that instantly became my favorite. I was amazed at how moved I was with this story. They did such an amazing job of telling such a beautiful story of love, connection, and affection in 60 seconds. As the game went on, it reminded me of their ad from last year, “Hope”, and I shared that with my family. I also sent an email out on it that night to some of my OTA colleagues. Sure enough, the next morning while reading the news, I find out that it was the highest rated super bowl ad! Think about it… When it comes to humor, money, sex, love, and more, love wins hands down. We all want to be connected at a deep level. We all simply want to love and be loved. Love and that strong connection with someone gives us strength to accomplish anything and combat any level of fear. The puppy story took 60 seconds but made us all stop and realize what the most important part of life is. And, with its #1 rating, I am obviously not the only one who thought so. Again, when given the choice between the fancy sports car, the sexy model, money, and love, love always wins, hands down.
So what does all this have to do with trading? Nothing, love and family are much more important than money and trading.
Hope this was helpful, have a great day.
Sam Seiden – firstname.lastname@example.org