Look How Much Richer You Would Be If You Bought Company Stock Instead Of Products

Originally published on Business Insider, June 8, 2013.

Whether it's the latest iGadget or a hot new car, as consumers, we're always scrambling for dibs on the "next big thing" in stores.

But what if we put that money toward stock in the companies behind our favorite products instead?

That's a question recently explored by the Online Trading Academy.

With the benefit of hindsight, their team has taken a look back in time to see what might have happened if we'd ditched the supermarket and invested in the stock market.

In 1990, Apple peddled the Macintosh Classic for $1,500. That much cash in Apple stock would have earned you $98,606 today.

Adjusted stock price in 1990: $6.45

Stock Price on April 5, 2013: $423.20

Source: TradingAcademy.com


In 1986, the revolutionary Microsoft Windows 2.0 sold for $100. But if you’d put the money directly into company stock instead, today you’d have $11,480.

Adjusted stock price in 1986: $0.25

Stock price on April 5, 2013: $28.70

Source: TradingAcademy.com


In 1985, if you chose to invest $200 in Best Buy Stock, instead of splurging on a Sony Walkman for the same price, you would have $36,343 today.

Adjusted in 1985: $0.14

Stock price on April 5, 2013: $25.45

Source: TradingAcademy.com


Forty years ago, you could have dropped $460 on an IBM personal typewriter. But you would have made $38,113 if you'd invested that cash in IBM stock instead.

Adjusted stock price in 1962: $2.52

Stock price on April 5, 2013: $209.41

Source: TradingAcademy.com


In 1984, a high-end riding lawn mower from Home Depot would have set you back $2,595. A better idea would have been to put that money in stocks and walk away with $699,199 today.

Adjusted stock price in 1984: $0.26

Stock price on April 5, 2013: $70.06

Source: TradingAcademy.com


In 1968, if you stuck with your old fridge in lieu of a $500 GE refrigerator and invested that money in stock instead, you would have $47,763 today.

Adjusted stock price in 1968: $0.24

Stock price on April 5, 2013: $22.93

Source: TradingAcademy.com


Walmart charged $15.95 for a toaster in 1972. With that cash in Walmart stock instead, you would have earned $30,403 today.

Adjusted stock price in 1972: $0.04

Stock price on April 5, 2013: $76.39

Source: TradingAcademy.com


In 1982, you could have ruled the roads in a $6,572 Ford Mustang. A savvier spender would have put that money into Ford itself, and walked away with $314,433 today.

Adjusted stock price in 1982: $0.26

Stock price on April 5, 2013: $12.44

Source: TradingAcademy.com


You couldn't keep Nike Air Jordan's on shelves back in the late '80s. But if you saved that $65 and put it in Nike stock instead, you'd have $9,789 to show for it today.

Adjusted stock price in 1987: $0.39

Stock Price on April 5, 2013: $58.97

Source: TradingAcademy.com


If you'd had the forethought to invest your annual coffee money ($520) in Starbucks stock in 1992, you'd have enough to buy a franchise of your own: $46,934.

Adjusted stock price in 1992: $0.64

Stock Price on April 5, 2013: $57.80

Source: TradingAcademy.com


In 1970, you could have fed Big Macs to a family of four for $2.20. If only you'd put that money in McDonald's stock instead, you'd have a cool $1,116 today.

Adjusted stock price in 1970: $0.20

Stock price on April 5, 2013: $101.42

Source: TradingAcademy.com

If only we had a crystal ball ...

Also published on SFGate and Seattle PI:

View the SFGate article here.
View the Seattle PI article here.

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