Sharekhan Ties Up with Online Trading Academy for Investor Education Venture

Originally published on Tehelka.com, October 21, 2010.

Sharekhan Ltd, a leading Mumbai-based retail broking house, has teamed up with California-based financial education provider Online Trading Academy, to offer courses in stock market education in the country. The curriculum will be based on Online Trading Academy’s hands-on coaching style to provide live trading experience to students.

All trading costs and losses, if any, incurred by the students, will be borne by Online Trading Academy. The seven-day introductory course called Professional Trader India Course has been specifically designed to suit Indian trading conditions.

Online Trading Academy's chief knowledge officer, John O’ Donnell, said, “Our unique teaching methodology offers live trading facility to our students. There is an option to re-take any class again without any added cost, which sets us apart from the rest in the field.”

Sharekhan, on its part, will offer brokerage discounts to students till their entire tuition fee is virtually reimbursed. It will also offer access to its recently launched Trade Tiger platform – a single online platform for multiple exchanges as well as mutual funds and initial public offerings (IPOs).

Donnell, who sees a great opportunity in the Indian financial services industry, said, “This is the best time to be associated with this market.” Online Trading Academy, which has the largest global network of 33 financial education centres, will focus on teaching risk management practices.

Jaydeep Arora, a director at Sharekhan, added, “We are bullish on retail customers and hence investor education is the sole incentive for this venture with Online Trading Academy.”

Though premier stock exchanges are already offering courses in investor education in partnership with some of the leading educational institutions in India, private brokers are now exploiting this opportunity to enhance the skills of budding traders.

And Sharekhan sees this as a good investment that will help add more customers to the firm’s clientele. Arora said the company is targeting a million retail customers this year on Trade Tiger, the firm’s online trading application. He, however, does not see any revenues from the venture in the first couple of years.

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